Diary of a Saasy Girl

In the third of this mini series from Dreamforce 2019 I look deeper into some of the talks I was lucky to attend. The first 2 were presentations from Monday's Innovation Tour, while the other 2 were fireside chats with Benioff. I have put these 4 together as they all resonated with me and as I listened to each one I furiously took notes and came away with some gems that I want to take forward with me into my own work.  The first talk was from Matt Egol, Partner, Digital Strategy and Innovation for PwC. While his slide deck was a small assault against my eyes and his delivery a touch under powered, especially to a jet-lagged audience, his content was really interesting. PwC is suggesting to move away from traditional metrics of ROI and Net Promoter Scores and for businesses to now measure a consumer-centred metric; 'Return On Experience' (ROX).  Essentially the gist is this; as a leadership you need to capture insights into what your customer wants. You then de

So, what does a person like me choose to attend at Dreamforce? Well, I’ll share you the ones I made a beeline for. As I've mentioned before there are thousands of different sessions that delegates can choose from. You might start wondering how do you even start to tackle that number in order to make your own agenda? To make sense of the numbers start by thinking about what subject areas are of interest to you, whether it be investigation for a project you're about to start or an area for personal development.  Here's my personal agenda for the week. There is the agenda builder that Salesforce also supplies and I use that too in order to bookmark and fix my place at particular sessions but the trusty spreadsheet will also detail my personal time commitments. Once completed I print it out and take everywhere with me. I then add to it during the week of the event with items that I want to catch. These could be fun elements such as a reminder where to go to grab some s

Where did the time disappear to? I’ve decided to write 3 blogs about this year’s Dreamforce.   The first will be about ‘how I spent my week’ personal diary. Good for anyone who’s new to DF as it gives an idea on what the week is about.   The second one I will share the sessions I attended and their outputs.   The third will be a deeper dive into some content and the main takeaway messages I took this year.   So, here’s the first - the personal bit.   Let me tell you about my Dreamforce trip. It was Salesforce’s 20th year and they promised it to be the best ever. They didn’t disappoint.   Prior to the trip I was invited onto the Innovation Tour. A select group of individuals from different customers within UK&I to stay in the same hotel for networking purposes and have their Dreamforce start earlier.   Having arrived on Saturday evening, to drag my jet lagged self through customs control, (always a joy, never a chore), I was grateful to reach my rather comfort