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Showing posts from July, 2018

19 July 2018 - Start with Why

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I read the book by Simon Sinek recently called Start with Why. I had seen him in person being interviewed last year in London. He was talking about Millennials and how we, as society, can interact with them.  The interview was fascinating and the hour flew by. I could have happily listened all evening. If you get a chance then do watch his Ted Talk and other videos Simon has now posted.  simon_sinek As part of the interview event with Simon, we were able to buy a signed copy of his book, Start with Why. The book is now some years old, having being first published in 2009. It uses mostly American companies as examples, one being Apple and talking about Steve Jobs. No one would have guessed at the point of writing the book that dear Steve would no longer be with us. Don’t get me wrong, the examples are still valid and are thought provoking.  Simon Sinek is a very watchable guy. He is a master of human behaviour and how businesses operate and we’re fortunate that he figured o