26 October 2017 - Preparing for Dreamforce
I made a decision, many months ago and quite possibly while I was at last year’s Dreamforce, that I would be coming back again this year. I booked my flights and arranged my hotel very early on, irrespective of my employers input. You see, I’m in a fortunate position that I can afford to pay my own way and I’m not dependent in the goodwill of my company. Handy really, considering as my actual boss has the opinion that Salesforce is a cult and doesn’t see value in the event. My execs understand that Salesforce can be important to the business but they haven’t quite fully grasped why and are still blinkered by its price tag. Having worked within the world of Salesforce for the past 10 years, I see a different side. I have seen companies take on Salesforce in its basic form to manage pipeline and see their revenues change. I’ve worked with one to extend their usage to improve customer service and go on to win awards. I’ve worked with others to optimise their ...